Revolutionizing urban transportation by simplifying e-Mobility

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Elby Mobility is an innovative electric mobility company specializing in e-bikes. They aim to revolutionize urban transportation with eco-friendly and efficient electric bikes. Elby required a comprehensive digital marketing strategy to enhance their online presence, drive traffic to their website, and increase sales of their e-bikes.

  • UX/UI Design
  • Web Development
  • App Development
  • Marketing
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The Challenge

Elby aimed to streamline the e-bike booking process for users while providing comprehensive management tools for administrators. Key challenges included:

  • Enabling users to quickly find, book, and ride e-bikes with minimal effort.
  • Providing a robust backend for managing a fleet of bikes, tracking rides, and handling customer transactions.
  • Integrating flexible pricing models for both Elby’s direct services and third-party partners (such as hotels and universities).
  • Creating an intuitive experience for both end-users and third-party providers.

Our Solution

E-Bike Sharing App Development

We developed a feature-rich mobile application that enhances the user experience, enabling:

Easy Bike Booking

Users can quickly locate nearby pick-up points and book an e-bike with just a few taps on their smartphones.

QR Code Scanning

The app allows users to scan or manually enter a QR code to unlock the e-bike.

Real-Time Ride Management

Users can track their ride in real time, with the ability to lock or unlock the bike via the app.

Flexible Payment Integration

The app securely holds a pre-defined amount for the ride, which is later adjusted based on ride duration and distance. Additional charges apply if the bike is dropped off outside designated areas.

Geo-Location Features

Users can view nearby drop-off points and easily end their ride at a convenient location.

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Elby Mobility Website Development

In parallel to the mobile app, we built a dynamic e-commerce website to cater to individual and business customers. Key features include:

Product Information and Services

Users can quickly locate nearby pick-up points and book an e-bike with just a few taps on their smartphones.

E-Commerce Integration:

Individuals can purchase e-bikes directly from the website, while businesses (such as hotels, universities, and corporate offices) can inquire about fleet rentals and partnerships.

Customer Accounts and Transactions

The website allows customers to view their transaction history, manage their accounts, and track ride data, making it an essential tool for both individual users and corporate partners.

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Super Admin Panel

To support the operations behind the scenes, we developed an advanced Super Admin panel that offers:

Fleet Management

Admins can track the location and status of each bike in real-time, monitor maintenance schedules, and manage active rides.

Pricing Control

Elby has the flexibility to configure pricing plans for various locations and ride durations, ensuring competitive and dynamic pricing.

Geo-Fencing

Admins can define geo-fences around key areas, creating designated pick-up and drop-off points within specific regions

Transaction Management

The Super Admin panel provides complete visibility into all ride transactions, both ongoing and completed, offering a detailed financial overview.

Third-Party Management

Elby can manage partnerships with third-party providers, allowing them to monitor bike assignments, track third-party transactions, and offer customized pricing structures for different clients.

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Third-Party Panel

Elby’s third-party solution empowers external businesses to manage their own e-bike fleets and customer data:

Custom Geo-Fencing

Third-party businesses can set up their own geo-fences and create private pick-up/drop-off points within their designated areas.

Independent Pricing

Each third party has the ability to configure its own pricing for rides, independent of Elby’s pricing structure.

Ride Management

Third parties can track all ride transactions associated with their fleet, offering transparency and control over their operations.

User Management

Third parties can view customer details for users who have rented bikes assigned to them, ensuring a smooth integration of their services with Elby’s platform.

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Key Features and Functionalities

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Geo-Fencing and Dynamic Drop-off Locations

The app uses geo-fencing technology to restrict bike availability to specific areas, ensuring that bikes are used within designated zones. This feature prevents bikes from being parked in unauthorized locations and allows for a more controlled and organized system.

Flexible and Transparent Pricing

With Elby’s dynamic pricing system, users are charged based on ride duration, ensuring fair pricing for each ride. Additionally, third-party businesses can implement their own pricing models, giving them control over their e-bike rental operations.

Seamless User Experience

The mobile app and website offer a smooth, easy-to-navigate interface, making it easy for users to book rides, check availability, and view transaction histories.

Real-Time Monitoring and Analytics

The Super Admin and Third-Party panels offer real-time analytics, allowing for constant monitoring of bike usage, fleet management, and customer transactions.

Impact and Results

The solutions we implemented have enabled Elby to achieve
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Increased User Adoption

The intuitive mobile app and easy-to-use website have significantly increased user engagement, making e-bike sharing an attractive and practical option for urban commuters.

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Efficient Fleet Management

With real-time tracking and centralized control, Elby can now efficiently manage its fleet, reducing operational overhead and ensuring the timely maintenance of bikes.

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Business
Growth

By providing third-party partners with independent management tools, Elby has expanded its reach, bringing in new revenue streams and growing its network of e-bike users.

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Scalability

Elby’s platform is designed to scale as the company expands, allowing for the easy addition of new bikes, pick-up points, and third-party partnerships.

Have a closer look at how our marketing strategies & design excellence further fueled this success.

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